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	<title>Books and Adventures</title>
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	<link>http://matthewfinch.me</link>
	<description>The latest news, interviews and features from Dr. Matt Finch</description>
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		<title>Books and Adventures</title>
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		<title>The joy of copywriting: taking on government garble</title>
		<link>http://matthewfinch.me/2012/05/26/the-joy-of-copywriting-taking-on-government-garble/</link>
		<comments>http://matthewfinch.me/2012/05/26/the-joy-of-copywriting-taking-on-government-garble/#comments</comments>
		<pubDate>Sat, 26 May 2012 20:18:09 +0000</pubDate>
		<dc:creator>booksadventures</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Plain English]]></category>
		<category><![CDATA[teaching]]></category>

		<guid isPermaLink="false">http://matthewfinch.me/?p=744</guid>
		<description><![CDATA[I recently took a contract putting stilted government language into plain speech.  I&#8217;m rewriting hundreds of web pages covering all kinds of public service &#8211; from pest control to parking and schools to recycling. Public sector copywriting might not sound glamorous, but it&#8217;s fun to attack a mountain of jargon and break it down into&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=matthewfinch.me&#038;blog=21331099&#038;post=744&#038;subd=booksadventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Matt working in his dressing gown</media:title>
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		<media:content url="http://booksadventures.files.wordpress.com/2012/05/photo22.jpg?w=440" medium="image">
			<media:title type="html">MTA - We&#039;re Replacing Track, Constantly</media:title>
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			<media:title type="html">MTA - New switches, less hitches</media:title>
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			<media:title type="html">MTA - LIRR extension</media:title>
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		<item>
		<title>New article at ScienceWise</title>
		<link>http://matthewfinch.me/2012/05/01/new-article-at-sciencewise/</link>
		<comments>http://matthewfinch.me/2012/05/01/new-article-at-sciencewise/#comments</comments>
		<pubDate>Tue, 01 May 2012 07:36:59 +0000</pubDate>
		<dc:creator>booksadventures</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[science ink]]></category>
		<category><![CDATA[tattoos]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://matthewfinch.me/?p=724</guid>
		<description><![CDATA[My latest article for ScienceWise, on Australian scientists who have tattoos of their own research, appears in print tomorrow, with an online copy visible today &#8211; visit the ScienceWise website to read more. Dr. Bryan Grieg Fry, venom expert at the University of Queensland, is pictured above. He appears in another piece on science tattoos,&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=matthewfinch.me&#038;blog=21331099&#038;post=724&#038;subd=booksadventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://matthewfinch.me/2012/05/01/new-article-at-sciencewise/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Bryan Grieg Fry, the tattooed venom expert at the University of Queensland</media:title>
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		<item>
		<title>April update: Science tattoos, teen bloggers, copywriting, and comics</title>
		<link>http://matthewfinch.me/2012/04/23/april-update-science-tattoos-teen-bloggers-copywriting-and-comics/</link>
		<comments>http://matthewfinch.me/2012/04/23/april-update-science-tattoos-teen-bloggers-copywriting-and-comics/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 18:24:39 +0000</pubDate>
		<dc:creator>booksadventures</dc:creator>
				<category><![CDATA[Australia]]></category>
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		<category><![CDATA[blogs]]></category>
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		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[schools]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[superheroes]]></category>
		<category><![CDATA[tattoos]]></category>
		<category><![CDATA[teaching]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://matthewfinch.me/?p=714</guid>
		<description><![CDATA[It’s been a little quiet on the blog lately as I ploughed through a swathe of writing assignments and tried (only partly successfully) to stay clear of the Internet. I have a couple of articles out later this year for the Australian science magazines ScienceWise and Australasian Science, profiling scientists who featured in Carl Zimmer’s&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=matthewfinch.me&#038;blog=21331099&#038;post=714&#038;subd=booksadventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://matthewfinch.me/2012/04/23/april-update-science-tattoos-teen-bloggers-copywriting-and-comics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>&#8220;We&#8217;re here for five-year-olds, grandmas, and everyone in between&#8221;: Community outreach at Bookmans, Arizona, Part 2</title>
		<link>http://matthewfinch.me/2012/03/12/were-here-for-five-year-olds-grandmas-and-everyone-in-between-community-outreach-at-bookmans-arizona-part-2/</link>
		<comments>http://matthewfinch.me/2012/03/12/were-here-for-five-year-olds-grandmas-and-everyone-in-between-community-outreach-at-bookmans-arizona-part-2/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 20:11:43 +0000</pubDate>
		<dc:creator>booksadventures</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[Arizona]]></category>
		<category><![CDATA[Bookmans]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[outreach]]></category>

		<guid isPermaLink="false">http://matthewfinch.me/?p=694</guid>
		<description><![CDATA[&#8220;We’re here for five-year-olds, grandmas, and everyone in between.” For Bookmans Entertainment Exchange in Arizona, community outreach is more than just being a good corporate citizen &#8211; it also makes great business sense. Last time on the blog I spoke with Bookmans Marketing Director Sheila Kressler-Crowley about their recent Schools Challenge. It&#8217;s just one element&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=matthewfinch.me&#038;blog=21331099&#038;post=694&#038;subd=booksadventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://matthewfinch.me/2012/03/12/were-here-for-five-year-olds-grandmas-and-everyone-in-between-community-outreach-at-bookmans-arizona-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">The Cat in the Hat at Bookmans, Arizona</media:title>
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			<media:title type="html">Scott Pilgrim materials from a Bookmans Valentine&#039;s Date Night</media:title>
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	</item>
		<item>
		<title>“Ads are fine, but we’d rather hang out with our friends”: Community outreach at Bookmans, Arizona, Part 1</title>
		<link>http://matthewfinch.me/2012/03/08/ads-are-fine-but-wed-rather-hang-out-with-our-friends-community-outreach-at-bookmans-arizona-part-1/</link>
		<comments>http://matthewfinch.me/2012/03/08/ads-are-fine-but-wed-rather-hang-out-with-our-friends-community-outreach-at-bookmans-arizona-part-1/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 11:34:28 +0000</pubDate>
		<dc:creator>booksadventures</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[Arizona]]></category>
		<category><![CDATA[Bookmans]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[literacy]]></category>
		<category><![CDATA[outreach]]></category>

		<guid isPermaLink="false">http://matthewfinch.me/?p=690</guid>
		<description><![CDATA[In the arid, traditionally conservative state of Arizona, the Bookmans chain of second-hand stores promotes a progressive community spirit Regular visitors to this site know my passion for community partnerships, bringing together the best of the business, public and non-profit sectors. I’ve worked with media distributors, mining companies and a range of public and non-profit&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=matthewfinch.me&#038;blog=21331099&#038;post=690&#038;subd=booksadventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://matthewfinch.me/2012/03/08/ads-are-fine-but-wed-rather-hang-out-with-our-friends-community-outreach-at-bookmans-arizona-part-1/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>NaNoWriMo in New South Wales: Australian Update from the Office of Letters and Light</title>
		<link>http://matthewfinch.me/2012/02/25/nanowrimo-in-new-south-wales-update-from-the-office-of-letters-and-light/</link>
		<comments>http://matthewfinch.me/2012/02/25/nanowrimo-in-new-south-wales-update-from-the-office-of-letters-and-light/#comments</comments>
		<pubDate>Sat, 25 Feb 2012 23:04:12 +0000</pubDate>
		<dc:creator>booksadventures</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[NaNoWriMo]]></category>
		<category><![CDATA[libraries]]></category>
		<category><![CDATA[literacy]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[teaching]]></category>

		<guid isPermaLink="false">http://matthewfinch.me/?p=674</guid>
		<description><![CDATA[Last year, I ran a number of writing workshops for teenagers in Parkes, New South Wales. I had the privilege of working in a high school with an inspirational teacher librarian, Tracy Dawson. She was willing to let me try unconventional approaches for reluctant writers, like a 6-hour course on &#8220;How To Con Your Way&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=matthewfinch.me&#038;blog=21331099&#038;post=674&#038;subd=booksadventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://matthewfinch.me/2012/02/25/nanowrimo-in-new-south-wales-update-from-the-office-of-letters-and-light/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">booksadventures</media:title>
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			<media:title type="html">Stars from Tracy Dawson&#039;s NaNoWriMo project in Parkes, Australia</media:title>
		</media:content>
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		<item>
		<title>A drought stricken billabong&#8230;or an oasis of cool? News from Australian High School Libraries</title>
		<link>http://matthewfinch.me/2012/02/22/a-drought-stricken-billabong-or-an-oasis-of-cool-news-from-australian-high-school-libraries/</link>
		<comments>http://matthewfinch.me/2012/02/22/a-drought-stricken-billabong-or-an-oasis-of-cool-news-from-australian-high-school-libraries/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 09:05:48 +0000</pubDate>
		<dc:creator>booksadventures</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[libraries]]></category>
		<category><![CDATA[literacy]]></category>
		<category><![CDATA[NaNoWriMo]]></category>
		<category><![CDATA[schools]]></category>
		<category><![CDATA[teaching]]></category>

		<guid isPermaLink="false">http://matthewfinch.me/?p=607</guid>
		<description><![CDATA[This week we have a guest post from Tracy Dawson, teacher librarian at Parkes High School in New South Wales, Australia. I first visited Tracy&#8217;s library last year while working with the literacy scheme Paint the Town REaD. I was impressed by the vibrant, witty and hip vibe of this rural high school library &#8211;&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=matthewfinch.me&#038;blog=21331099&#038;post=607&#038;subd=booksadventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://matthewfinch.me/2012/02/22/a-drought-stricken-billabong-or-an-oasis-of-cool-news-from-australian-high-school-libraries/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<media:content url="http://booksadventures.files.wordpress.com/2012/02/tdawson7.jpg" medium="image">
			<media:title type="html">Parkes High School Library</media:title>
		</media:content>

		<media:content url="http://booksadventures.files.wordpress.com/2012/02/p1000510.jpg?w=440" medium="image">
			<media:title type="html">Have You Seen This Wizard? Sirius Black at Parkes High School Library</media:title>
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		<media:content url="http://booksadventures.files.wordpress.com/2012/02/foyer.jpg?w=440" medium="image">
			<media:title type="html">Foyer at Parkes High School Library</media:title>
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		<media:content url="http://booksadventures.files.wordpress.com/2012/02/famous-couple.jpg" medium="image">
			<media:title type="html">Edward and Bella</media:title>
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		<item>
		<title>New at Role/Reboot: Matt on Heroism, Masculinity and Elementary School</title>
		<link>http://matthewfinch.me/2012/02/20/new-at-rolereboot-matt-on-heroism-masculinity-and-elementary-school/</link>
		<comments>http://matthewfinch.me/2012/02/20/new-at-rolereboot-matt-on-heroism-masculinity-and-elementary-school/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 18:06:36 +0000</pubDate>
		<dc:creator>booksadventures</dc:creator>
				<category><![CDATA[Teaching]]></category>
		<category><![CDATA[comics]]></category>
		<category><![CDATA[comicsedu]]></category>
		<category><![CDATA[Role/Reboot]]></category>
		<category><![CDATA[schools]]></category>
		<category><![CDATA[superheroes]]></category>
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		<guid isPermaLink="false">http://matthewfinch.me/?p=635</guid>
		<description><![CDATA[You think you know fear? I was only knee-deep in icy seawater, but that was enough. Beside me, a half-dozen anxious Moms formed a loose human chain. We were trying to cordon off a horde of 6-year-olds, cheerfully running amok at the water’s edge. My eyes flicked around the shoreline, trying to keep track of&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=matthewfinch.me&#038;blog=21331099&#038;post=635&#038;subd=booksadventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://booksadventures.files.wordpress.com/2012/02/mattinperu.jpg?w=440" medium="image">
			<media:title type="html">Teaching in Peru</media:title>
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		<title>Australian National Year of Reading launches with Paint the Town REaD</title>
		<link>http://matthewfinch.me/2012/02/14/australian-national-year-of-reading-launches-with-paint-the-town-read/</link>
		<comments>http://matthewfinch.me/2012/02/14/australian-national-year-of-reading-launches-with-paint-the-town-read/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 08:05:15 +0000</pubDate>
		<dc:creator>booksadventures</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[Paint the Town Read]]></category>
		<category><![CDATA[National Year of Reading 2012]]></category>
		<category><![CDATA[Paint the Town REaD]]></category>

		<guid isPermaLink="false">http://matthewfinch.me/?p=622</guid>
		<description><![CDATA[Australia&#8217;s National Year of Reading 2012 was launched today, 14 February, in the capital city, Canberra. My colleagues Barbie and Rhonda of Paint the Town REaD were on hand to celebrate the launch with David Bradbury, MP for Penrith. Paint the Town REaD is an early literacy scheme that inspires Aussies to read, talk, sing,&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=matthewfinch.me&#038;blog=21331099&#038;post=622&#038;subd=booksadventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Paint the Town REaD comes to Canberra</media:title>
		</media:content>

		<media:content url="http://booksadventures.files.wordpress.com/2011/11/pttr-ladybird3.jpg?w=440" medium="image">
			<media:title type="html">Paint the Town REaD </media:title>
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		<item>
		<title>Matt joins Advisory Board of Behind the Book</title>
		<link>http://matthewfinch.me/2012/02/13/matt-joins-advisory-board-of-behind-the-book/</link>
		<comments>http://matthewfinch.me/2012/02/13/matt-joins-advisory-board-of-behind-the-book/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 20:25:38 +0000</pubDate>
		<dc:creator>booksadventures</dc:creator>
				<category><![CDATA[New York]]></category>
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		<category><![CDATA[storytelling]]></category>

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		<description><![CDATA[I&#8217;m pleased to announce that I&#8217;ve been appointed to the Advisory Board of Behind the Book, the non-profit organisation which gives students in NYC public schools the chance to learn from published authors and illustrators. Further to my work designing K-12 curriculum for Behind the Book in 2011, I&#8217;ll be supporting them as they build&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=matthewfinch.me&#038;blog=21331099&#038;post=615&#038;subd=booksadventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Dr Matt Finch with Behind the Book&#039;s Comic Workshop in Brooklyn, NYC</media:title>
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